Local visibility
Website vs Google Business Profile: What Does a Local Business Need?
Understand the different roles of a business website and Google Business Profile in local customer discovery.
A Google Business Profile helps local discovery. A website provides the depth, structure and owned customer journey the profile cannot replace.
The profile supports discovery
Accurate information, categories, photos and genuine reviews can help customers compare local options.
The website supports the decision
Service depth, projects, FAQs, areas and quote journeys give the customer more context.
Connect them
The strongest setup sends profile visitors to the website page most relevant to their service or location intent.